SPEAKING OPPORTUNITIES FOR THE EQUINE INDUSTRY

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Equine Bookkeeping Speaking Opportunities: Budgeting, Business Plan, Quickbooks, Cash Flow, Financial Statements

Jennifer Foster is available to speak at horse-related conferences on a variety of topics. These topics include:

• Making and Managing Money in the Horse Industry
  • Why 80% of Horse Businesses Fail
    • Business Plan
    • Marketing
    • Record Keeping
    • Contracts/Agreements
  • Budgeting
  • Understanding profitability of each individual component of your business
  • Understanding profitability of customers
  • Financial Statements: Preparation and Understanding
    • Income Statement (Profit / Loss)
    • Balance Sheet
    • Vendor Reports
    • Customer Reports
  • Avoiding the IRS
  • Good Customers vs. Bad Customers
     
• Budgeting
  • What is Budgeting?
  • Types of Budgets
    • Monthly / Annual Budget (Income / Expenses)
    • Budgets for Large Purchases
    • Business Cycle Budget (Cash needed for slow periods)
  • How to Build a Budget
  • Measuring Results Against the Budget
  • Adjusting the Budget
  
   
• Building a Business Plan
  • Who needs a business plan?
  • What is a business plan?
  • What does a business plan do?
  • Elements of a good business plan
  • How to use a business plan
  
   
• How to use QuickBooks in the Equine Industry
  • There is no need to purchase expensive accounting software. QuickBooks can be configured to provide all the details necessary to get an accurate financial picture of your equine business.
  • Basic QuickBooks functions
  • Customizing QuickBooks for a horse business
  
   
• Cash Flow
  • Understanding the true cost of providing a product or service
  • Cash management
  • Avoiding late payments from your customers
  • Using credit card processing to help improve cash flow
  • Contracts to improve cash flow
  
   
• Understanding Your True Costs
  • What is true cost?
  • How to determine true cost
  • How to use this information to make a horse business more profitable
  
   
• Preparing and Understanding Financial Statements
  • How to prepare financial statements
  • Which statements are most important
  • What to look for in financial statements (red flags)
  
   
• Securing Funding
  • Determining amount of funding needed to reach goals
  • Types of funding
    • Bank term loans
    • Bank lines of credit
    • Investor funds
  • What will funding sources what to see in order to approve funding
  • How do you best represent your business to secure the funding necessary

What Others Have Said About Jennifer Foster’s Speaking Engagements:

"Jennifer Foster knows the horse business from the barn to the bank to the balance sheet. She is entertaining, high-energy and delivers a valuable message to her audience. If you are invested in the equine industry, grab a seat at her next presentation."

   - Lynn Baber

"Getting people to listen about financial things in a group setting isn't always easy. Especially, to a group that spends most of their time outside with their horses and not inside with their accounting. But Jennifer Foster not only made it interesting but fun. Her talk was so relaxed and easy that all of the attendees sat and listened and took notes. She took a lot of the mystery out of how people in the horse industry can become profitable. And, I know that many of them will realize that being in the horse industry can be profitable with the right financial management and planning. If you want someone to help you take the mumbo jumbo out of financial management, I would highly recommend Jennifer Foster as your speaker."

   - Catherine Masters, Executive Director, Women's Horse Industry

"My equine business has just been launched and what better time to obtain the proper information for all my bookkeeping needs in order to run a successful business than from Jennifer Foster at the WHIA annual convention. My least favorite business task is bookkeeping; while I love money as much as the next person, I found Jennifer an expert in this field. She explained herself in terms that anyone could understand and with confidence. It is clear she is passionate about this business and the fact that it incorporates her love of horses, makes it her passion!"

   - Denise Houpt, President, Inspire Me Equine

Have Jennifer Foster Speak at Your Conference or Event:

To have Jennifer Foster speak at your horse-related conference or event, call 317-399-8920 or send us an email.